Blue sky, red towers, cold drinks — shot at peak heat when colour stops being subtle.

Project

Bleu Saturé

Category

Commercial

Year

2024

Client

Côte Bleue Swimwear

About

A commercial campaign shot at the height of summer, somewhere between a beach and a film set.

The brief asked for heat. Not temperature — heat as a feeling. The kind that makes colour more itself. Blue becomes electric. Red becomes urgent. Skin becomes architecture.

We shot over two days at peak light — noon, no diffusion, no apology. Lifeguard towers, cold drinks, swim shorts in the exact shade of the sky. Everything placed to feel accidental. Nothing was.

Bleu Saturé is about what summer looks like when someone actually planned it.