CASE STUDY
2024
CLIENT
Client Name
ROLE
DIRECTOR / CREATIVE DIRECTION
TYPE
BRAND FILM
DELIVERABLES
FILM · CUTDOWNS · SOCIAL
(01) OVERVIEW
Lead paragraph — the brief, the constraint, the idea. Two or three sentences that set up the story of the project.
Supporting writeup. What the client needed, what the audience needed, and the creative decision that bridged the two. Keep it honest and specific — process, not adjectives.
(02) PROCESS
Process notes — on-set decisions, how the edit found its structure, what got cut and why.
(03) OUTCOME
Closing paragraph — what shipped, where it ran, and what it did for the client.