CASE STUDY
2023
A commercial campaign built on contrast — heat, cold, and everything the product promises in between.
CLIENT
Ice Cold
ROLE
DIRECTOR
TYPE
COMMERCIAL CAMPAIGN
DELIVERABLES
HERO FILM · 6 CUTDOWNS · STILLS
(01) THE BRIEF
Lead paragraph — the brief, the constraint, the idea. Two or three sentences that set up the story of the project.
Supporting writeup. What the client needed, what the audience needed, and the creative decision that bridged the two. Keep it honest and specific — process, not adjectives.
PULL QUOTE / KEY IDEA
(02) EXECUTION
Process notes — on-set decisions, how the edit found its structure, what got cut and why.
(03) OUTCOME
Closing paragraph — what shipped, where it ran, and what it did for the client.
CREDITS
DIRECTOR — IGOR KASYANYUK · DP — NAME · EDIT — NAME · COLOR — NAME · SOUND — NAME